“Doing Skincare Makes Me Happy”: Emmaus Founder Aminah Sagoe Isn’t Going Anywhere
The life of a brand founder is never a cakewalk—many brands don’t last very long. For the entrepreneurs who perservere, passion for the business keeps them in the game. Nigerian-born Aminah Sagoe, a...
“Truly Inclusive Outside Of Foundation And Concealer”: Emerging Cosmetics Brand Vesca Wants To Get Everyone Glowing
Vesca is based on the premise that makeup inclusivity shouldn’t be limited to foundations and concealers. The beauty brand premiered in November with seven shades of Kissed By soft-matte bronzing powder. Vesca’s bronzer array stands out in...
Clean Grooming Brand Fly Barbershop Ventures Into New Retail Territory At Whole Foods And Urban Outfitters
Ted Hoffman is used to entering new territory. After leaving his native New York for Dallas more than a decade ago, the ex-Wall Streeter converted a 1969 Airstream into a mobile barbershop with his former hairstylist girlfriend. He...
What Happens When A Beauty Brand Claims A Product Is Vegan That’s Really Not?
Since Mixed Makeup founder Susan Yara revealed her connection to Naturium last month, the journalist-turned-beauty influencer has been embroiled in a controversy over how and when she disclosed her involvement in the skincare line she recommended...
New Online Marketplace Beautyocracy Democratizes Indie Beauty For Clean Skincare Consumers Of Color
In 2015, Auja Little had a fateful foray into at-home relaxer that caused her to lose a big chunk of hair. Never especially interested in beauty before, the experience prompted Little to transition to natural hair and search...
