Is Greenwashing One Of Beauty’s Biggest Trends? Brand Founders Reveal How They See It Happening
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: Have you seen examples of false sustainability claims in the beauty industry?
Hyper Skin Founder Desiree Verdejo On The Responsibility She Feels To Succeed As A Black Beauty Entrepreneur
If you’ve seen any recent list of Black-owned beauty brands, Hyper Skin features prominently. The attention put the brand on the radar of beauty consumers who didn’t know about it before, and it promptly sold out. But...
Algorithm-Powered Atolla Secures $2.5M In Funding On Its Way To Becoming A Preventative Skincare Pacesetter
Meghan Maupin, CEO and co-founder of direct-to-consumer brand Atolla, believes the current crop of algorithm-driven skincare products only scratches the surface of customization’s power. “Our primary goal is to build a longitudinal database where we can predict...
“Doing Skincare Makes Me Happy”: Emmaus Founder Aminah Sagoe Isn’t Going Anywhere
The life of a brand founder is never a cakewalk—many brands don’t last very long. For the entrepreneurs who perservere, passion for the business keeps them in the game. Nigerian-born Aminah Sagoe, a...
“Truly Inclusive Outside Of Foundation And Concealer”: Emerging Cosmetics Brand Vesca Wants To Get Everyone Glowing
Vesca is based on the premise that makeup inclusivity shouldn’t be limited to foundations and concealers. The beauty brand premiered in November with seven shades of Kissed By soft-matte bronzing powder. Vesca’s bronzer array stands out in...
