This Week In Social Media: Fundraising, Facebook Alternatives And More
For indie beauty brands, the time spent on and money paid to social media networks is precious and really shouldn’t be wasted. To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, we’ve been tracking...
Is Greenwashing One Of Beauty’s Biggest Trends? Brand Founders Reveal How They See It Happening
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: Have you seen examples of false sustainability claims in the beauty industry?
Hyper Skin Founder Desiree Verdejo On The Responsibility She Feels To Succeed As A Black Beauty Entrepreneur
If you’ve seen any recent list of Black-owned beauty brands, Hyper Skin features prominently. The attention put the brand on the radar of beauty consumers who didn’t know about it before, and it promptly sold out. But...
Algorithm-Powered Atolla Secures $2.5M In Funding On Its Way To Becoming A Preventative Skincare Pacesetter
Meghan Maupin, CEO and co-founder of direct-to-consumer brand Atolla, believes the current crop of algorithm-driven skincare products only scratches the surface of customization’s power. “Our primary goal is to build a longitudinal database where we can predict...
“Doing Skincare Makes Me Happy”: Emmaus Founder Aminah Sagoe Isn’t Going Anywhere
The life of a brand founder is never a cakewalk—many brands don’t last very long. For the entrepreneurs who perservere, passion for the business keeps them in the game. Nigerian-born Aminah Sagoe, a...
