Susan Yara, Naturium And The Makings Of An Influencer Controversy

In a beauty influencer universe that’s seen hairy lipsticks from Jaclyn Hill and a mélange of intrigue from Jeffree Star, James Charles, Shane Dawson and Tati Westbrook sustaining several tea accounts, Susan Yara was different. A former...

How Luna Bronze Responded To Logistical Setbacks When Sales Spiked Amid The Pandemic

When the world was forced inside, Rhiannon Hall and Maddy Balderson didn’t know what to expect. Their 5-year-old Australian self-tanning brand Luna Bronze had been gaining steam before the pandemic with distribution at Mecca, Cult Beauty, Niche...

For A Complexion Company, African Heritage Is At The Heart Of Luxury Beauty And Wellness Merchandise

“I didn’t want to simply catch up as a Black-owned brand within the luxury wellness space. I wanted to create the beauty brand of the future regardless of ownership,” says Nomshado Michelle Baca, founder of A Complexion...

The Hello Cup’s #PeopleWithPeriods Campaign Broadens The Period Care Conversation

The Hello Cup wants everybody who menstruates, regardless of how they identify, to feel represented in the period care category. To raise the bar for inclusivity, the brand is showcasing nonbinary activist and...

CAP Beauty’s Next Chapter

CAP Beauty, the chic shop-spa concept instrumental in redefining beauty with its no synthetics standard, incorporation of internal remedies such as adapotgens and CBD, celebration of indie brands and editorial-level content, is closing its tiny West Village...