Cosmetics Entrepreneurs On The Importance Of Brand Values And Challenges Of Selling Makeup During The Pandemic
Modern beauty consumers are looking for more than just a lipstick. They are looking to connect with businesses that reflect their own values according to Amanda E. Johnson, co-founder and COO of Mented Cosmetics, in a Beauty...
From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape
Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...
CBD Isn’t A Panacea—And CBD Company Bluebird Botanicals Acknowledges That In Its Ads
CBD has become the hot sauce of beauty and wellness, with brands putting it in everything. Ubiquity isn’t the same as success. Although many customers swear CBD relieves pain, nausea and anxiety, there are others who’ve tried CBD...
Why Clarisonic Is Closing—And What It Means For The Beauty Device Market
Time’s almost up for Clarisonic, the brand behind the facial brush producing 300 movements per second. On Sept. 30, L’Oréal is shutting down the beauty device trailblazer that convinced consumers to upgrade from hands and wash clothes to...
True Beauty Ventures Co-Founder Cristina Nuñez: Ready To Bankroll Change
Cristina Nuñez is a beauty industry double threat. She comes to new firm True Beauty Ventures, which she started with veteran beauty investor Rich Gersten, with financial and operational chops. After graduating Duke University, Nuñez plunged into...
