The Hello Cup’s #PeopleWithPeriods Campaign Broadens The Period Care Conversation

The Hello Cup wants everybody who menstruates, regardless of how they identify, to feel represented in the period care category. To raise the bar for inclusivity, the brand is showcasing nonbinary activist and...

CAP Beauty’s Next Chapter

CAP Beauty, the chic shop-spa concept instrumental in redefining beauty with its no synthetics standard, incorporation of internal remedies such as adapotgens and CBD, celebration of indie brands and editorial-level content, is closing its tiny West Village...

Indie Beauty Brand Founders Talk Trademarking And The Costs Involved

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?

Muslim Women Constitute A Trillion-Dollar Market. New Makeup Brand Shade M Is Directed Squarely At It.

Muslim women aren’t a niche. They’re members of the fastest-growing religious group on earth and constitute more than 12% of the world population. Despite their numbers and spending power estimated at around $1 trillion, Nour Khalife and...

From Facebook Boycotts To Brand Collaborations, Here’s The Social Media News That Piqued Our Interest This Week

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people. Brands...