From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape
Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...
CBD Isn’t A Panacea—And CBD Company Bluebird Botanicals Acknowledges That In Its Ads
CBD has become the hot sauce of beauty and wellness, with brands putting it in everything. Ubiquity isn’t the same as success. Although many customers swear CBD relieves pain, nausea and anxiety, there are others who’ve tried CBD...
Why Clarisonic Is Closing—And What It Means For The Beauty Device Market
Time’s almost up for Clarisonic, the brand behind the facial brush producing 300 movements per second. On Sept. 30, L’Oréal is shutting down the beauty device trailblazer that convinced consumers to upgrade from hands and wash clothes to...
True Beauty Ventures Co-Founder Cristina Nuñez: Ready To Bankroll Change
Cristina Nuñez is a beauty industry double threat. She comes to new firm True Beauty Ventures, which she started with veteran beauty investor Rich Gersten, with financial and operational chops. After graduating Duke University, Nuñez plunged into...
How Clean Beauty Retailers Are Trying To Fix Their Diversity Problems
In 2016, Gwyneth Paltrow literally published the book on clean beauty. That book, “Goop Clean Beauty,” recommended detoxing, seeing expensive dermatologists, improving gut health by curbing consumption of gluten, chlorinated water and food preservatives, and shopping for beauty...
