Indie Beauty Brand Founders Talk Trademarking And The Costs Involved

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?

Muslim Women Constitute A Trillion-Dollar Market. New Makeup Brand Shade M Is Directed Squarely At It.

Muslim women aren’t a niche. They’re members of the fastest-growing religious group on earth and constitute more than 12% of the world population. Despite their numbers and spending power estimated at around $1 trillion, Nour Khalife and...

From Facebook Boycotts To Brand Collaborations, Here’s The Social Media News That Piqued Our Interest This Week

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people. Brands...

mSEED Group’s Anthony Standifer Has Helped Scores Of Black-Owned Brands Launch. Their Biggest Challenges Came Later.

As most beauty industry insiders know, there’s an entire ecosystem of companies largely hidden to the public necessary to bring the brands to market that consumers know and love. Contract manufacturers are crucial creatures in that ecosystem. One...

This Bold Cosmetics Brand Is Beating Makeup’s Slump And On Track To Exceed $1.4M In Sales This Year

As the pandemic took hold, Stay Golden Cosmetics was faced with a tricky dilemma: How could a makeup brand associated with going out and having a good time remain relevant during a serious, scary period in which...