mSEED Group’s Anthony Standifer Has Helped Scores Of Black-Owned Brands Launch. Their Biggest Challenges Came Later.

As most beauty industry insiders know, there’s an entire ecosystem of companies largely hidden to the public necessary to bring the brands to market that consumers know and love. Contract manufacturers are crucial creatures in that ecosystem. One...

This Bold Cosmetics Brand Is Beating Makeup’s Slump And On Track To Exceed $1.4M In Sales This Year

As the pandemic took hold, Stay Golden Cosmetics was faced with a tricky dilemma: How could a makeup brand associated with going out and having a good time remain relevant during a serious, scary period in which...

The Top Three Questions Beauty Brand Founders Ask Formulators

In this edition of Beauty Independent’s ongoing series exploring topics relevant to beauty entrepreneurs, we ask 20 brand founders and executives: What three questions did you ask formulators that were particularly helpful in guiding your decisions about them?

Ulta Beauty And Sephora Take Different Approaches To Raising Their Clean Beauty Profiles

Last week, both Sephora and Ulta Beauty revealed major clean beauty initiatives. The former is launching 11 products from the direct-sales brand Beautycounter online on July 7 before they arrive at stores in August. The latter...

“It Shows Up In Many Ways”: Latham Thomas Shares Her Experiences With Racism In The Beauty And Wellness Industry

Mama Glow founder and doula Latham Thomas has been called so many superlatives, it’s hard to keep count. The New York Times described her as a “wellness guru.” Beauty and Well-Being referred to as a cross...