The Top Three Questions Beauty Brand Founders Ask Formulators

In this edition of Beauty Independent’s ongoing series exploring topics relevant to beauty entrepreneurs, we ask 20 brand founders and executives: What three questions did you ask formulators that were particularly helpful in guiding your decisions about them?

Ulta Beauty And Sephora Take Different Approaches To Raising Their Clean Beauty Profiles

Last week, both Sephora and Ulta Beauty revealed major clean beauty initiatives. The former is launching 11 products from the direct-sales brand Beautycounter online on July 7 before they arrive at stores in August. The latter...

“It Shows Up In Many Ways”: Latham Thomas Shares Her Experiences With Racism In The Beauty And Wellness Industry

Mama Glow founder and doula Latham Thomas has been called so many superlatives, it’s hard to keep count. The New York Times described her as a “wellness guru.” Beauty and Well-Being referred to as a cross...

50 Black-Owned Service Providers Working In Beauty And Personal Care

Building a beauty business is incredibly hard work. Most entrepreneurs manage a compact in-house team and rely on outside specialists to execute many of their company’s critical functions. We wanted to shed a light on some of the...

Mixed Makeup’s Susan Yara Reveals She’s Behind Naturium, A Skincare Brand Created To Thrive With Or Without Her

Naturium isn’t just another fleeting influencer project. In a YouTube video posted Sunday, Susan Yara, the force behind Mixed Makeup, revealed her connection to the ingredient-focused masstige skincare brand, which has been gaining steam since going...