How One Brand Changed Course When The Manufacturer Of Its Bestselling Candles Stopped Production

What happens to a brand when the manufacturer of its bestselling candles grinds to a halt? That’s a question Ashli Stockton, founder of Sunday Forever, was forced to ponder after Springfield-based Prosperity Candle ceased production at...

Why Mother’s Day Could Be Particularly Big For Beauty This Year

On Sunday, Beryl Solomon doesn’t simply want a card or cute drawing to mark Mother’s Day. “Hey, partner or kids, if you are online, make some of that online time about me. I don’t want a big gift,...

Who’s Getting Small Business Funding? We Touch Base With Beauty Entrepreneurs About Their Experiences.

The United States federal government has exhausted almost all of the $670 billion Congress allocated through two rounds of the Paycheck Protection Program to businesses impacted by COVID-19. There could be more money on the way. House Speaker Nancy Pelosi...

IBMG Communications Expert Cassandra Boler’s Five Funny And Inspirational Social Media Picks From This Week

Communication and social interaction play vital roles in human life. They underpin how we share information and build relationships. Adhering to social distancing and stay-at-home orders has forced us to completely rethink how we communicate and interact.

“A V-Shaped Recovery Is Unlikely”: Investment Experts Discuss The State Of The Economy And Beauty Businesses

Nini Zhang, director of the luxury and beauty division at Credit Suisse, doesn’t expect the United States economy to rapidly return to full force. “A V-shaped recovery is unlikely due to unemployment numbers and the continued uncertainty,”...