Under The Hood Of Waldencast, The Investment Firm Founded By Former L’Oréal Group President Michel Brousset

Waldencast wants to be a backer of brands that has brands’ backs. Started last year by Michel Brousset, former group president of L’Oréal’s North American consumer products division, the investment firm is carving out a principled position—sustainability,...

Why Not A Third? Charlotte Knight Launches New Brand Skin Proud While Growing Ciate And Lottie London

As quarantine stretches into a months-long ordeal for much of the Western world, beauty brands are struggling to take care of customers, retain valuable employees and simply stay afloat until the threat of the coronavirus pandemic passes. Triple...

Here’s What It’s Like To Have Coronavirus And Run An Indie Beauty Brand

After being diagnosed with breast cancer in 2011, Cynthia Besteman launched Violets Are Blue four years later to provide safe, effective skincare for cancer patients and survivors—and everyone else. In March, she confronted a very different kind of...

“The Green Sephora”: New E-Tailer Serenade Wants To Take Zero-Waste Beauty Mainstream

Maya Luong was a loyal Sephora shopper until she woke up to environmental consequences of the plastic beauty products she was buying at the retailer. According to data supplied by Euromonitor to Teen Vogue, the beauty industry...

“Blue Apron For Skincare”: New Brand Face-Kit Makes It Easy To Create Face Masks At Home

A rising trend before the pandemic, DIY beauty has exploded during it. Stuck at home, people are dying their own hair, doing their own nails and concocting their own skincare. While founder Elizabeth Schmidt certainly didn’t predict...