Here’s What It’s Like To Have Coronavirus And Run An Indie Beauty Brand

After being diagnosed with breast cancer in 2011, Cynthia Besteman launched Violets Are Blue four years later to provide safe, effective skincare for cancer patients and survivors—and everyone else. In March, she confronted a very different kind of...

“The Green Sephora”: New E-Tailer Serenade Wants To Take Zero-Waste Beauty Mainstream

Maya Luong was a loyal Sephora shopper until she woke up to environmental consequences of the plastic beauty products she was buying at the retailer. According to data supplied by Euromonitor to Teen Vogue, the beauty industry...

“Blue Apron For Skincare”: New Brand Face-Kit Makes It Easy To Create Face Masks At Home

A rising trend before the pandemic, DIY beauty has exploded during it. Stuck at home, people are dying their own hair, doing their own nails and concocting their own skincare. While founder Elizabeth Schmidt certainly didn’t predict...

After A Year On The Market And $10M In Sales, Eric Ryan’s First-Aid Brand Welly Revs Up Its Retail Reach

Serial entrepreneur Eric Ryan has a knack for spiffing up everyday products. He did it with household cleaning at Method and supplements at Olly. Now, he’s doing it with first aid at Welly, a brand advancing along...

Five Social Media Trends IBMG Communications Expert Cassandra Boler Spotted This Week

As individuals, families, friends and businesses, we’re coping with and adjusting to the global pandemic in very different yet similar ways. Although it can be overwhelming at times, social media helps unite us as we navigate the crisis...