How An Impromptu TikTok Video Altered Fragrance Brand Ascention’s Trajectory
In July, Ascention Parfums founder Greta Fitz got hit on at her gym by a man at the front desk who complimented her scent. Instead of letting it pass, she decided to quickly shoot a...
The Big Difference Between European And American Beauty Deals
Venture capital and private equity firms’ relationship with beauty is deeper in the United States than it is in Europe, while the European beauty market is characterized by more later-stage activity. In the last decade, American...
The Founders Of Glowbar, Maude And Nopalera Spill Brand-Building Secrets
Before Nopalera went live in 2020, its founder Sandra Velasquez had a clear vision to create an offering akin to L’Occitane for Mexican botanicals. The upscale bath and body care brand encapsulates Mexican identity with...
Men’s Skincare Brand Disco Liquidates, Founder Admits Its Positioning “Never Resonated With Men At Scale”
Disco, a men’s skincare brand that raised over $8 million in funding, has liquidated its business. The brand filed for Chapter 7 bankruptcy on Nov. 16 after Settle Inc., the consumer packaged goods financial resource that was...
Manufacturer IPG Broadens Product Capabilities As Consumers View “Beauty In A Much More Holistic Way”
After working at companies like Bristol Myers Squibb and Bath & Body Works, where they met, Bob Goehrke and Tish Poling decided they wanted a change of scenery, literally and figuratively. They moved out of corporate jobs and...
