What’s Happening At Indie Beauty Retailers? We Touch Base With Them About Reopening Plans.
More than half of states in the United States began to reopen this week. For stores, reopening procedures can take many different forms. To find out more about them, in this edition of Beauty Independent’s ongoing series posing questions relevant...
Self-Heating Mask Brand Popmask Set To Pop Into CVS And Target Stores
Louisa Booth’s entrepreneurial ventures are really popping. The former investment banker behind hair tie line Popband, self-heating mask specialist Popmask and forthcoming hand sanitizer brand Popfresh is making major retail moves amid the pandemic. Following its...
Kush Queen Leads The Charge To Bring THC To Beauty
Enhanced with 200 milligrams of THC, Kush Queen’s Foto Blur Primer might make more than just skin imperfections hazy. Brand founder and CEO Olivia Alexander is committed to broadening the reach of cannabis—not merely CBD—in the beauty...
Lisa Price, Frédéric Fekkai, Jaime Schmidt And Gregory Bays Brown On What Beauty Brands Should Focus On Right Now
“Right now, it’s really important to keep everything focused on bringing traffic directly to you,” advised Jaime Schmidt, founder of personal care brand Schmidt’s. Schmidt was joined Wednesday by Gregory Bays Brown, the plastic surgeon founder of...
Fast-Growing DTC Brand HelloBody Offers A Very Different Take On G-Beauty
For the first six months HelloBody was on the market, it was focused on a coffee scrub that wasn’t exactly a dud, but it wasn’t a smash hit either. “In the very beginning, with that one product,...
