Indie Hair Removal Brand Wakse’s Sales Have Soared 1,100% In The Past Month

Across America and beyond, things are becoming hairier and hairier. Specifically, those things are legs, armpits and bikini lines. Increasingly, women are deciding enough is enough, and performing a version of the quarantine chop on their body...

Is Safe Beauty The New Clean Beauty?

In the years leading up to the pandemic, the clean beauty trajectory had been one of unmitigated progress. In 2010, The Detox Market first popped up in Los Angeles, and Follain and Credo started three and five years...

Rich Gersten On His New Firm True Beauty Capital And Finding Investment Opportunities In A Challenging Time

Last year was a record-breaking one for beauty investment. According to Capstone Headwaters, there were 148 personal care deals, up from 118 in 2018. Big-name targets such as Tatcha, Drunk Elephant and Elemis fetched...

This Cruelty-Free Beauty Subscription Service Is Gaining Major Momentum

Of the many business models in the beauty industry, the thin-margin beauty subscription business model may be the most difficult. Cases in point: Birchbox and FabFitFun embarked on large-scale layoffs this year prior to the pandemic-related economic collapse....

The Marketing Changes Brands Are Making To Improve Their Bottom Line And Relevance During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19 crisis?