Beauty And Brains: Brands Address The Mental Health Of Their Customers During The Pandemic

With the pandemic impacting people’s mental as well as physical health and May being Mental Health Awareness Month, in this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: What...

How One Brand Changed Course When The Manufacturer Of Its Bestselling Candles Stopped Production

What happens to a brand when the manufacturer of its bestselling candles grinds to a halt? That’s a question Ashli Stockton, founder of Sunday Forever, was forced to ponder after Springfield-based Prosperity Candle ceased production at...

Why Mother’s Day Could Be Particularly Big For Beauty This Year

On Sunday, Beryl Solomon doesn’t simply want a card or cute drawing to mark Mother’s Day. “Hey, partner or kids, if you are online, make some of that online time about me. I don’t want a big gift,...

Who’s Getting Small Business Funding? We Touch Base With Beauty Entrepreneurs About Their Experiences.

The United States federal government has exhausted almost all of the $670 billion Congress allocated through two rounds of the Paycheck Protection Program to businesses impacted by COVID-19. There could be more money on the way. House Speaker Nancy Pelosi...

IBMG Communications Expert Cassandra Boler’s Five Funny And Inspirational Social Media Picks From This Week

Communication and social interaction play vital roles in human life. They underpin how we share information and build relationships. Adhering to social distancing and stay-at-home orders has forced us to completely rethink how we communicate and interact.