“The Green Sephora”: New E-Tailer Serenade Wants To Take Zero-Waste Beauty Mainstream
Maya Luong was a loyal Sephora shopper until she woke up to environmental consequences of the plastic beauty products she was buying at the retailer. According to data supplied by Euromonitor to Teen Vogue, the beauty industry...
“Blue Apron For Skincare”: New Brand Face-Kit Makes It Easy To Create Face Masks At Home
A rising trend before the pandemic, DIY beauty has exploded during it. Stuck at home, people are dying their own hair, doing their own nails and concocting their own skincare. While founder Elizabeth Schmidt certainly didn’t predict...
After A Year On The Market And $10M In Sales, Eric Ryan’s First-Aid Brand Welly Revs Up Its Retail Reach
Serial entrepreneur Eric Ryan has a knack for spiffing up everyday products. He did it with household cleaning at Method and supplements at Olly. Now, he’s doing it with first aid at Welly, a brand advancing along...
Five Social Media Trends IBMG Communications Expert Cassandra Boler Spotted This Week
As individuals, families, friends and businesses, we’re coping with and adjusting to the global pandemic in very different yet similar ways. Although it can be overwhelming at times, social media helps unite us as we navigate the crisis...
Phage First: New Brand Ellis Day Skin Science Powers Products With Tiny Bacteria Eaters
If there’s anything that’s been revealed by the pandemic, it’s the power of microorganisms invisible to the human eye. While the coronavirus is a force for ill, many microorganisms are forces for good. Skincare brand Ellis Day...
