Suja And Kopari Backer’s Brand Liveli Relaunches As A CBD Specialist

Less than two years after launching, supplement brand Liveli has shifted away from the popular nootropics category to the even more popular CBD wellness category. With the rebrand, Liveli, part of the Enlightened Brand Ventures portfolio...

“A Huge Step For Representation”: Botanika Beauty Breaks Into The Haircare Assortment At Walmart And Target

Ada Rojas demands that the beauty industry include Afro-Latinas like her—and she isn’t one to sit on the sidelines if it doesn’t. In 2009, about a year before Instagram started, Rojas, a first-generation Dominican-American, entered the beauty blogosphere...

Indie Beauty Brand Founders Share Their Experiences Applying For Small Business Assistance

As part of the $2 trillion economic package passed into law last month with the Coronavirus Aid, Relief, and Economic Security Act (CARES), the Small Business Administration was directed to deliver nearly $350 billion in loans to small...

This Vibrant New Natural Deodorant Brand Is Confident About Taking On Antiperspirant

Mel Lewis is always pushing further. After not being able to find a natural deodorant that held up to her grueling training for a 100-kilometer endurance event, she released the brand Kiriwai in 2018. Then, after natural...

YouTuber Christen Dominique’s Brand Enters Nordstrom And Launches Glow Enhancer Skin Gloss

Beauty influencer Christen Dominique isn’t afraid to reveal skin issues in her makeup tutorials. “I always like to start with a fresh face to show the thorough steps and tips to a beauty routine. I have hereditary...