The Steps Five Indie Beauty And Wellness Entrepreneurs Are Taking To Persist And Prosper Today
Indie beauty and wellness brands are anything but idle amid the pandemic. The United States federal government hasn’t lent them much of a hand. About 5% of American businesses have so far received loans under the Small Business...
Axiology’s Zero-Waste Makeup Moment
Axiology founder Ericka Rodriguez is swiftly learning about the importance of changing course amid a pandemic. In order to salvage what had been planned to be a robust year of global expansion, the clean beauty pioneer is...
Seven Beauty Ingredients Particularly Relevant Right Now
As consumers stuck at home adhere to shelter-in-place mandates, they care less about perfect nails than they do squeaky clean hands. As they pound on their smartphones with sanitized fingers, they’re busily researching ingredients with antibacterial, antiviral, antiseptic...
Emerging Brand Ami Wellness Wants Women To Turn To Tinctures For Everyday Health
When Triniti Gawthrop was a child in Port Chester, N.Y., she’d only be given a pill as a last resort. “If we had a headache, we took deep breaths and drank water,” recounts the current Elkhart, Ind., resident....
The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: How have you changed course on a product launch as a result of COVID-19?
