Hercules Beard Co. Founder Maria Mavromatis Branches Out To Natural Scents With Men’s Fragrance Line Hercules Man
Maria Mavromatis is going beyond the beard. After launching 11 men’s grooming products three years ago under the brand Hercules Beard Co., she’s expanding into scents inspired by her Greek roots with a line of plant-based fragrances and aftershaves called Hercules Man. Mavromatis believes the new line taps into a market segment ripe with ...
All Good Strives To Take All Good Approaches To Selling Products, Impacting The Environment And Retaining Employees
When Caroline Duell christened her healing salve All Good two decades ago, she had little inkling the name would go on to signify her company’s drive to make good products while committing to good environmental and employee practices. A certified B Corp, Morro Bay, Calif.-based All Good specializes in sunscreens that don’t ruin coral ...
Formula Botanica’s Lorraine Dallmeier On Arriving At The Right Manufacturing Process
Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, and co-founder of consultancy Green Alchemy, has advised thousands of beauty entrepreneurs attempting to put their ideas into practice. Their questions often coalesce around settling on manufacturing processes, an obligatory step from product consideration to completion. “People ...
Sophistication In Simplicity: Vitruvian Man Elevates Men’s Morning Routines With Two Products
Vitruvian Man is entering the grooming market with a tight morning routine. The Hong Kong-based brand from Vivian Lau has launched with two products priced at nearly $45 and $81 — Anti-Pollution Cleanser and Resurrection Cream — to get guys ready for their days. Its formulas contain 90% organic ingredients or more, and ...
Influencers And Brand Founders Hop On Indoor Cycles For BeautyxBikes Spin-And-Selfie Sessions
Corey Weiss, head of business development and sales at Ipsy, has combined his twin passions for beauty and spinning in BeautyxBikes, a program that brings together digital influencers and brands for peddling sessions monthly. “I call it sweatworking. Normally, people go to parties, eat hors d’oeuvre and drink cocktails. This is a ...