This Recovering Alcoholic Is Motivated By Her Personal Struggles To Build A Big Beauty Brand
Some people have success handed to them, and others have to snatch success for themselves. From Molly With Love founder Molly Beane is a prime example of the latter. She overcame disadvantages in her youth and personal demons in her adulthood with enough grit to grind Mack Trucks to a halt. Out of sheer ...
Want The Right Beauty Product For You? MIME Can Help Using Selfies
MIME Inc. could relegate swatching to the beauty history books. The developer of Flawless, an app matching beauty merchandise to colors in photographs, is releasing a skin analysis tool that examines selfies to recommend products suitable for customers’ skin tones. It will be incorporated into the existing Flawless mobile platform, and ...
BeauTeaBar Becomes Aurum Rose Beauty To Raise The Bar For Natural Beauty Retailing
Out with the scold. Four years into building BeauTeaBar, founder Marissa Waller is teeing up the boutique and e-tailer for expansion by changing its name to Aurum Rose Beauty and positioning it as a leading edge, results-driven beauty destination. The revamp tilts the store toward competing with upscale retailers, not natural ...
Acquired Wisdom: Founders Reveal What They’ve Learned From Running Beauty Brands
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders: What do you know now that you wish you knew when you started?
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention of influencers is fiercer than ever, and brands may have to shell out more money for ...