Amazon: Indie Beauty Brand Friend Or Foe?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Is your brand on Amazon?
Able Cosmetics Is Ready And Willing To Help Consumers Create The Perfect Cat Eye
Able Cosmetics wants to make the perfect cat eye attainable to all women, no matter their level of liquid liner prowess. After a redesign of her two-year-old Cat Eye 101 eyeliner-cum-tool-tipped cap, Able Cosmetics founder Dana Rae Ashburn has relaunched her brand’s signature product. “I launched Cat Eye ...
Living Pretty, Naturally’s Kate Murphy On Balance, Brand Partnerships And The Possibility Of Branching Out To Skincare
Beyond the sheen of an Instagram feed, Kate Murphy of Living Pretty, Naturally makes it very clear her life isn’t all cozy Norwegian adventures and tropical vacations. She juggles running a chess company, yoga instructing, and sharing beauty, food and wellness suggestions on digital platforms, and still manages to squeeze in trips to ...
From Magazines To Microcurrent: Beauty Editor Jamie Rosen Joins Device Brand Ziip Beauty
Jamie Rosen, beauty director at the magazine Town & Country, is joining Ziip Beauty as director of strategy and partnerships to refine messaging and generate buzz for the surging electrical skincare device specialist. The veteran editor, who spent eight years at W prior to Town & Country, isn’t completely leaving the media industry ...
Wooden Spoon Herbs Celebrates American Plants And Spreads At American Retailers
To Wooden Spoon Herbs founder Lauren Haynes, thinking locally is about what’s in the bottle. She estimates 90% of the plants used for her brand’s 50-plus products are from small domestic farms such as Owl Hollow Farm, Brown Dirt Farm and Southerly Flower Farm in Tennessee. At a time when adaptogens from far-flung ...