The South Is Getting Hipper With Super Cool Lip Products Brand Henné Organics Launching At Belk

Southern cool girls, consider yourself notified. Henné Organics, the natural brand on the mouths of in-the-know beauty shoppers, is coming your way with a launch at Belk. The Charlotte, N.C.-based retailer represents the lip...

The Why Of The Y Chromosome: Indie Brand Founders Discuss The Challenges Of Marketing To Men

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 11 founders and executives: What are the challenges you face aiming an indie brand at men? 

Beauty Blogs And Instagram Feeds Don’t Get Chicer Than Eco Chic Beauty

Yenny Khan is a beauty late bloomer. She didn’t use makeup until she was a high school senior and, even after that, stuck to a handful of basic products. Five years ago, Khan switched to clean personal care...

Indie Beauty Companies Give Good Gift This Holiday Shopping Season

While beauty conglomerates churn out slick beauty gift sets faster than you can say happy holidays, indie beauty brands bring more thought to the what and why of holiday gift sets. As this tumultuous...

Are Indie Beauty Brands Left Out As Makeup Artists Become Major Influencers?

In the weeks after she launched Kosås in October 2015, Sheena Yaitanes busily reached out to actresses and makeup artists to persuade them to try the beauty brand’s lipsticks for red carpet events, where she...