With National TV Ads And A Spotlight On Salons, Mayvenn Aims To Be Much More Than A Hair Extensions Brand

Mayvenn has a new style, and it’s not shy about flaunting it. Founded by Diishan Imira, the company has been selling human hair wigs and extensions via professional hairstylists and its website since 2014. Now, he’s shifting...

The Circular Economy Is Coming Into Focus At Ulta Beauty With The Launch Of Rising British Brand UpCircle

One business’s trash can be another business’s treasure. That’s the basis for UpCircle, the budding British brand that incorporates coffee grounds collected from cafes and coffee shops around London in scrubs; powder from apricot seeds discarded by...

Noto Botanics Opens A Store In Los Angeles While Looking To Expand Its Reach Well Beyond The City

Three months after opening its first brick-and-mortar store in Los Angeles, Noto Botanics is ready to see if its line is as “universally sexy” as it intends it to be by introducing a slew of new products, and...

Fur’s Co-Founders On Their “Shark Tank” Appearance, Retail Markups, Rejections And Publicly Discussing Pubic Hair

On Friday evening, BFFs Laura Schubert and Lillian Tung were discussing pubes on the boob tube—and it wasn’t for premium cable content. The co-founders of Fur, a personal care brand dedicated to breaking taboos around pubic hair...

Is A 700% Retail Markup Too Much For A Beauty Product?

During an episode of the ABC television show “Shark Tank” that aired Friday, Fur co-founders Laura Schubert and Lillian Tung reveal the brand’s signature oil costs $5.34 to make and retails for $46, leading to a markup of more than...