
Orcé’s Yu-Chen Shih On What It’s Like To Be Asian In America And Lead A Brand Focused On Asian Complexions
“An older white man in a pickup truck was speeding towards me, and I realized he had no intention of slowing down. I leapt to the sidewalk, seconds away from being hit. He rolled down the window and...

With New Brand Un_did, A Beauty Industry Veteran Aims To Subvert Industry Norms
After a decade in sales and marketing for big beauty brands, Romi Dasani was burnt out. He says, “I was like, ‘You know what? I feel like I’m getting stuck in a rut.’” To escape the rut, he...

Why Amazon Is The Next Big Breeding Ground For Beauty M&A
On Wednesday, Unybrands, an outfit billing itself as a serial acquirer of Fulfillment By Amazon, e-commerce and direct-to-consumer stores, announced a $25 million round of funding involving investors the likes of Airbnb co-founder Nathan Blecharczyk, Public Goods...

Five New Black-Owned Beauty And Wellness Brands To Watch
While the Beauty Independent editorial team saw a lull in the usually steady stream of new brand announcements during the first months of the pandemic, that slowdown didn’t last. Many enterprising would-be entrepreneurs, countless numbers of Black women...

Beauty On Amazon Part 4A: Why Many Beauty Brands Avoid Amazon
In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...