Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following

In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing...

Small Batch Blues: Beauty Entrepreneurs On Coping With Supply Challenges

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders producing in small batches: How do you handle the challenges of inventory, expiration dates and quality control?

One Brand Founder Tested Her Makeup’s Staying Power During Her Son’s Delivery And Shared The Results On Social Media

High Endurance Cosmetics founder Ashley Vuu has taken to testing her brand’s sweat-proof products in extreme and personal situations. She’s worn them for pressure-packed business meetings, steamy vegetarian cooking, everyday exercise, marathons and even the birth...

Sex Talk At The Point Of Sale

When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo...

The Natural Deodorant That’s Almost Too Good For Armpits

Agent Nateur is taking over underarms everywhere.

Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based...