For New Skincare Brand Luneia, Performance Doesn’t Come At The Planet’s Expense

Gemma Harling is new skincare brand Luneia’s muse. She’s also its founder. Guided by Harling’s personal experience hunting for products to address her hormonal acne and professional experience stewarding brands at retail as a former senior beauty...

Ulta Beauty Expands Its Supplement Selection With The Launch Of Ora Organic

A year and a half after launching in around 800 The Vitamin Shoppe locations across the country, plant-based ingestible specialist Ora Organic is bringing a six-product edit to Ulta Beauty. The partnership is part of the retailer’s Sparked...

Swimwear Label Frankies Bikinis Dives Into Beauty To Produce A Beachy Glow For The Office, Club Or Couch

Brands from Victoria’s Secret to Tom Ford have leapt from clothing to beauty. An established apparel label can have a relatively smooth entry into the beauty category, if there’s synergy. Frankies Bikinis is about to find out...

How Heretic Founder Douglas Little Became The Perfumer Behind Viral Candle This Smells Like My Vagina

While out with a friend at a restaurant in San Francisco, Heretic founder and perfumer Douglas Little overheard two women chatting about This Smells Like My Vagina, the world-famous geranium, citrus, bergamot, cedar, rose and ambrette seed...

Startups Promote Sex Toys As The Latest Wellness Must-Haves

Before they became known as gadgets geared toward enhancing sexual pleasure and spicing up people’s sex lives, vibrators were primarily marketed as health and beauty devices. The earliest vibrators were advertised as treatments for everything from uterine...