After Securing Distribution At Military Retail, Grooming Brand Bravo Sierra Marches Into Target
Bravo Sierra is expanding civilian distribution. After debuting in August of 2019 at The Exchange, the retailer serving United States Army, Marine, Navy and Air Force bases, and going live on its website, the grooming brand rolled...
OB-GYN Manuela Maria Vazquez Launches LaMaria With Skincare Designed For Hormonal Changes
While gen Z may be the darling demo for many emerging beauty companies, OB-GYN Manuela Maria Vazquez is targeting the 30-and-over set with her new brand LaMaria. Launching today, the luxury...
How The Pandemic Changed Beauty Brands’ Amazon Strategies
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: Did you change your Amazon strategy during the pandemic?
“It Wasn’t Iconic Enough”: Everyone Revamps To Stand Out On Big-Box Shelves
Shortly after EO Products’ launch more than a quarter century ago, it entered Whole Foods, then a budding grocer that hadn’t yet hit Manhattan. Along with companies like Dr. Bronner’s, Nature’s Gate, Alba Botanica and Burt’s Bees,...
Danessa Myricks Beauty Brings Inclusive Multiuse Makeup To Sephora
After being laid off from her publishing company job at 30 years old, Danessa Myricks seized the opportunity to follow her dream of becoming a makeup artist. She had no formal training, just makeup books by Kevyn Aucoin...
