Mainstream Retailers Are Selling Sex Toys, But How Much Do They Know About Them?

At Walmart, women can shop for milk, bread, eggs, socks and school supplies along with sex toys. The brand PlusOne debuted at the megachain two years ago, and Walmart is far from the only mainstream retailer that’s...

Lunata Beauty Heats Up The Haircare Tool Segment With Its Cordless Styler

Lunata Beauty co-founders Stacey Boguslavskaya’s and Monica Abramov’s aha moment came when they were on a business trip in Ireland. Boguslavskaya recounts, “To save money, we both bought two carry-ons, and I called up Monica and said,...

Fleur Marché Helped Make CBD Shopping Fashionable. Now, It Has To Make It More Than A Fashion.

Shortly after the federal Farm Bill legalized the sale of hemp products in late 2018, Fleur Marché came on the cannabis scene to Goopify online CBD shopping. Its founders and Goop alumni Ashley Lewis and Meredith Schroeder...

Another DTC Darling Goes The Brick-And-Mortar Route As Winky Lux Enters Target

Direct-to-consumer brands continue to turn to traditional retailers to fuel growth. The latest digitally-native brand to adopt the hybrid growth model is accessible color cosmetics and skincare specialist Winky Lux. On March 1, the...

Sephora Partners With Prima On Product Launch And New CBD Standard

When Sephora chief merchandising officer Artemis Patrick spoke at BeautyX Retail Summit last May, she was positive about CBD’s outlook and its place in beauty. Sharing CBD was performing well at...