How Heretic Founder Douglas Little Became The Perfumer Behind Viral Candle This Smells Like My Vagina

While out with a friend at a restaurant in San Francisco, Heretic founder and perfumer Douglas Little overheard two women chatting about This Smells Like My Vagina, the world-famous geranium, citrus, bergamot, cedar, rose and ambrette seed...

Startups Promote Sex Toys As The Latest Wellness Must-Haves

Before they became known as gadgets geared toward enhancing sexual pleasure and spicing up people’s sex lives, vibrators were primarily marketed as health and beauty devices. The earliest vibrators were advertised as treatments for everything from uterine...

Mainstream Retailers Are Selling Sex Toys, But How Much Do They Know About Them?

At Walmart, women can shop for milk, bread, eggs, socks and school supplies along with sex toys. The brand PlusOne debuted at the megachain two years ago, and Walmart is far from the only mainstream retailer that’s...

Lunata Beauty Heats Up The Haircare Tool Segment With Its Cordless Styler

Lunata Beauty co-founders Stacey Boguslavskaya’s and Monica Abramov’s aha moment came when they were on a business trip in Ireland. Boguslavskaya recounts, “To save money, we both bought two carry-ons, and I called up Monica and said,...

Fleur Marché Helped Make CBD Shopping Fashionable. Now, It Has To Make It More Than A Fashion.

Shortly after the federal Farm Bill legalized the sale of hemp products in late 2018, Fleur Marché came on the cannabis scene to Goopify online CBD shopping. Its founders and Goop alumni Ashley Lewis and Meredith Schroeder...