Public Relations Agencies Offer Deals To Help Indie Beauty Brands With COVID-19 Communications Strategies
Indie beauty entrepreneurs fear the brands they’ve poured their hearts, souls and savings into could be wiped out by the financial impacts of COVID-19 that are rippling through the global economy. Many have already made devastating cuts to their...
Eight Tips For Bettering Indie Beauty Brands’ Business Prospects With Marketing And E-Commerce Efforts
In the midst of COVID-19 quarantines, downtime means a ton of screen time. Although there’s great economic and societal uncertainty, misinformation and fearmongering at the moment, examples of companies that leveraged digitization as previous crises limited physical interaction...
Communications In The Time Of Coronavirus: PR Professionals Weigh In On Crucial Steps Beauty Brands Should Be Taking Right Now
As the coronavirus pandemic spreads, brand messages that made sense even a day ago may be unwise. The communications and sales strategies pursued over the next 90 days could make or break small beauty businesses. Above and beyond...
Influencer Marketing: Strategies For Indie Beauty Brands
With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...
Indie Beauty Brands Pivot To Produce In-Demand Hand Sanitizer
Indie beauty brands are known for being nimble. In the midst of the coronavirus outbreak, they’re showing just how nimble they can be. Small skincare and body care companies have switched to hand sanitizer production in response to...
