Kulfi Beauty Celebrates South Asian Culture With Vibrant And Approachable Cosmetics
Growing up in the Indian megacity Delhi, Priyanka Ganjoo, founder of new cosmetics brand Kulfi Beauty, wasn’t allowed to wear makeup. “If you wore makeup, people would think you’re trying to attract male attention or you’re trying...
What The Beauty Industry Should Do To Fight Anti-Asian Racism
Since the start of the pandemic, violence against Asian Americans has been on the rise. In San Francisco, there’s been a recent wave of racist assaults targeting elders in the Asian American community that’s caused injury and...
Five Key Considerations For Beauty Brands Developing Their Amazon Strategies
For most emerging beauty brands, Amazon is by far the biggest external e-commerce opportunity. The pandemic has accelerated the number of people shopping online, spurring Amazon’s 2020 sales to surge 38%...
Influencer Yasmin Maya Went From Being In Immigration Limbo To Building A Lashes Brand That Quickly Sold Out
At 18 years old, Yasmin Maya traveled about 225 miles from her home in Carpinteria, the scenic seaside California city she’d called her home most of her life after being born in the Mexican town Amatepec, to Tijuana,...
TikTokers Are Unabashedly Showing Themselves Wearing Bonnets—And Bonnet Brands Are Benefitting
The bonnet is a ubiquitous part of my experience as a Black woman. I wear one nightly. My two older sisters do, too, and so does my mom. It’s crucial to my curly, coily hair retaining moisture and...
