Insta Bucks Or Insta Bust? Beauty Brands Weigh In On The Sales Impact Of Instagram Shopping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you used Instagram Shopping to sell your products?

With A Little Help From Kylie Jenner, Self-Tanning Brand Bondi Sands Has Surpassed $100M In Annual Retail Sales

In the minds of many consumers, self-tanning is synonymous with orange skin and patchy spots. Think President Donald Trump in his most Sunkist state. Blair James didn’t let self-tanning’s reputation get in the way of his entrance into...

Grace Eleyae Has Sold Over $18M Worth Of Hair Protection Headwear—And It’s Due To Sell A Lot More With A Launch At Ulta Beauty

There’s nothing like a hair catastrophe to spring a woman into action. During a vacation to Kenya in January 2013, the straightened, chemically-treated hair on the back Grace Eleyae’s head broke off after it had been rubbing a...

Luxury Hair Products Brand Raincry Launches A CBD Line, But Not Because It’s Trendy

Raincry founder Feisal Qureshi didn’t want to create just another beauty product piggybacking on the blazing CBD trend. After launching his luxury hair products line in March 2017 at Saks Fifth Avenue with six stockkeeping units, all...

How EO Products Became An Organic Body Care Powerhouse Expected To Reach Nearly $70M In Sales This Year

Nearly a quarter century ago, EO Products co-founders, co-CEOs and former married couple Susan Griffin-Black and Brad Black had no clue the essential oil blends they were hand-pouring and hand-labeling in their garage would become an organic...