Small Brand, Big Coverage: Indie Beauty Entrepreneurs Share How They Secure Press Mentions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your approach to garnering press attention?

Six Emerging Brands Bringing Greater Diversity To A-Beauty

Australian beauty achieved A-Beauty abbreviation status a few years ago when it made waves globally as the opposite of complicated K-Beauty. Brands that propelled it like Frank Body, Sand & Sky, Aesop, Grown Alchemist and Dr Roebuck’s...

The Detox Market Joins The Climate Movement In A Big Way With Its Sustainability Starts Now Initiative

The Detox Market isn’t just talking about sustainability. It’s taking action to become more sustainable as a business and help protect the environment beyond its doors. When Romain Gaillard, founder and CEO of the retailer, saw a...

Who Wants A Slice Of Moon Juice? The Leading Wellness And Beauty Brand Prepares To Fundraise

Moon Juice founder Amanda Chantal Bacon revealed Tuesday during the entrepreneurial education conference BeautyX Summit Demand Generation that her beauty and wellness brand will be fundraising this year. The forthcoming round will undoubtedly be substantially larger...

Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores

Working moms Lindsay Holden, Britta Chatterjee and Shannon Kearney bonded over a common complaint: bathrooms crammed with products. Their frustration with overflowing cabinets and showers led to the creation of Odele, a clean haircare brand for the...