A Trailblazer Of Socially-Conscious Beauty, LXMI Founder And CEO Leila Janah Passes Away At 37

Leila Janah, founder and CEO of skincare brand LXMI, passed away last Thursday due to complications from Epithelioid sarcoma, a rare soft tissue cancer. She was 37. Janah’s beauty business arose from her dedication to improving society....

Self-Funded, Latina-Owned Haircare Brand Rizos Curls Hits Target Shelves

“Every time I went to Target with my family, I would make them go to the section with curly hair products, and I would always say, ‘I’m going to be there some day,’” recounts Julissa Prado, founder and...

Tower 28 Has Had A Hot Start. Here’s The Multipronged Marketing Approach That Helped It Take Off.

There were no fancy analytics or agencies when Tower 28, a clean beauty brand focused on consumers with sensitive skin, started its marketing push before launching in April last year. Founder Amy Liu and an intern scrolled...

CBD Is Trendy, But New Beauty Brand Floramye Is Intent On Making It Timeless, Too

If you want to know where the market’s heading, keeping tabs on Allison Tryk would be a good place to start. Before S’wll and Bkr transformed water bottles into accessories in the hands of every cool girl, the...

Why Oui Shave Has Become Oui The People

Oui the People founder Karen Young has been gathering intel about her company’s customers since it launched in 2015 as a direct-to-consumer shaving specialist, but it wasn’t until 2018 that she decided to delve deeper into their...