Jodi Katz On The Power Of Packaging To Communicate Brand Stories

Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence,...

Stunning Product Shots, Simplified Skincare And Serious #Shelfie Envy With OMG Bart

Male influencers such as Manny MUA’s Manny Gutierrez, PatrickStarrr’s Patrick Simondac and James Charles have shaken up the beauty industry with gloriously full faces of makeup. Skincare has been a secondary occupation of the Y chromosome social media...

Zoe Organics Strides Past Stumbles Into Stores

Zoe Organics founder Heather Hamilton has learned a lesson she’d rather have skipped: sometimes a retail setback can position a business for better store success. The mom and baby brand launched on Nordstrom’s website and...

Feed Work: Brand Founders Discuss Social Media Supervision

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Who’s in charge of social media at your brand?

Schmidt’s Naturals Pushes Beyond Pits

Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of...