Indie Beauty Sales Surge On Black Friday And Cyber Monday Fueled By Heavy Discounting

In the bargain blitz that is Black Friday and Cyber Monday, indie beauty companies duked it out for dollars with steep discounts and gift sets that drove sales, but left brands and retailers curious about the implications of...

Gut Growth: The Beauty Chef Spreads Across Sephora

The Beauty Chef is cooking up some major distribution gains. The Australian ingestible beauty brand is rolling out across the Sephora chain in January after hitting inner beauty endcaps at 26 of the specialty retailer’s doors on Sept....

Carbon Beauty Is Natural Beauty Brands’ Chief Protector And Growth Engine On Amazon

Carbon Beauty is evidence that luxury beauty can work in Amazon’s price-driven environment. The company has become one of biggest purveyors of natural beauty on Amazon because of its stellar upscale selection (Herbivore Botanicals, Moon Juice, Fat And...

Freshness Proponent Nuori Isn’t Here For Your Stale Skincare

“Freshness is such a megatrend in food, shouldn’t it come to beauty?” wonders Jasmi Bonnén, not the least bit rhetorically. Two years ago, she launched Nuori, a brand built around bringing skincare products to shelves and conscious shoppers...

ForceBrands’ Alaina Bavelas Wants To Help You Hire The Very Best

Thriving beauty startups face distinct challenges when growing their small workforces. On top of finding a skilled candidate that can do a job well, entrepreneurs must identify someone that’s aligned with their companies’ values and seamlessly...