“Solve A Problem That Other Products Are Not Solving”: Play Pits Offers Natural Deodorants For Kids

Shuttling her son Kameron between basketball camp and football practice, mother of three Chantel Powell noticed a stench emanating from his body. “You smell like a grown man,” she declared. With Kameron just 6 years old at the...

Made With A Mission Is On A Mission To Build The Businesses Of Artisanal Beauty Companies

Three years into Laura Cameron’s socially-conscious company Made With A Mission, she was ready to quit. Constructed from old wine bottles, its distinct candles had been sold at Anthropologie, Walmart and HSN, but Cameron felt it wasn’t...

Goop-Approved Clean Deodorant Brand Type:A Heads To The Mass Market With A Target Rollout

Target shoppers now have a new aluminum-free deodorant to try. Type:A is rolling out to 1,580 of the big-box retailer’s locations in endcaps featuring clean products this month before hitting women’s deodorant aisles next month. With sales...

23-Year-Old Akilah Releford Is Building Mary Louise Cosmetics Into A Million-Dollar Natural Skincare Brand

Akilah Releford was well on her way to following in the footsteps of her father, foot and ankle surgeon Bill Releford, to become a doctor when a series of about 40 tweets on DIY-ing oatmeal masks...

Five Intimate Care Brands Coming To IBE LA That Shouldn’t Be Missed

The pleasure gap. Pelvic floor dysfunction. Period pain management. Conversations about these and other private matters have gone from cringey to commonplace in recent years. As consumers have become more comfortable expressing their...