Loop Wants To Make Personal Care, Grocery And Cleaning Goods Shopping Waste-Free, But Will Consumers Buy Into It?
There’s never been a better time for beauty brands trying to save the planet. Retail interest is growing in sustainable packaging and eco-conscious ingredient sourcing, and brands that appear to be ignoring their environmental footprints are met with...
Avoila Strives To Convert Consumers To Clean Beauty With Avocado Oil-Driven Skincare
After working in pharmaceutical marketing, Kristy Hunston and Grace O’Sullivan have shifted their focus to beauty with the creation of avocado oil-driven brand Avoila. Nine years ago, the women bonded on the job over the pressures of...
Renowned Aesthetician Renée Rouleau On Closing Her Spa, Sticking To DTC Distribution And Creating A Strong Company Culture
After Renée Rouleau closes her North Dallas spa today, her namesake company will move on to a new chapter concentrating fully on e-commerce. The closure is characteristic of Rouleau’s continuous reinvention. She’s rebranded her skincare line three...
CBD Comes Out A Winner At BeautyX Summit’s Media Pitch Competition Deskside Domination
CBD remains top of mind for beauty editors. Winged CBD took home two out of three possible editor prizes at Deskside Domination, a media pitch competition that closed out the two-day entrepreneurial...
Small Brand, Big Coverage: Indie Beauty Entrepreneurs Share How They Secure Press Mentions
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your approach to garnering press attention?
