How To Climb The Walls Of Amazon

For an emerging beauty brand, passing through the pearly gates of Amazon could very well be trickier than passing through the pearly gates of heaven. The e-commerce giant has come down hard on Amazon aspirants with...

Joséphine Cosmetics’ Sultry Organic Beauty Products Would Make Their Namesake Proud

It’s a bold move to christen a brand after beloved performer and fearless activist Josephine Baker. Sholayide Otugalu, owner of Joséphine Cosmetics, is confident her two-year-old makeup brand can live up to the name. The Brooklyn-based self-taught makeup artist felt...

Move Over Millennials, Gen X’er Jenny Patinkin Is Making Waves In The Makeup Brush Business

Jenny Patinkin doesn’t waste time on the insecurities of youth. Pushing 40-years-old when she began training as a makeup artist and pushing 50-years-old now, she plows past rejections to propel her namesake cosmetics brush brand...

Scentbird Upends The Department Store Fragrance Experience By Shipping Scents Monthly To Millennials

In the absence of smell-o-cellphones, selling fragrances has been notoriously difficult to accomplish outside of physical locations. Addressing the persistent proboscis problem, subscription service Scentbird has cracked the code of the digital scent business by...

Will Ingredient Sourcing Transparency Be The New Label Reading?

As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was...