From The Mind Of A Former J&J Exec, Fresh Chemistry Delivers Skincare Ingredients At The Peak Of Their Power

Stale skincare isn’t the stuff of good selfies. Fresh Chemistry customers don’t get any. As a Johnson & Johnson marketing director and brand manager, founder Nisha Dearborn worked on preservative-packed products for Aveeno and RoC that sat...

How Indie Beauty Brands Practice Inclusivity

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: What is your brand’s approach to inclusivity?

New Brand Luvanya’s Prescription Is Safe Skincare

For physician Alpa Patel, clean isn’t enough. Along with her doctor husband Alkesh Patel, her finance-trained sister Hema Shah and celebrity makeup artist Merrell Hollis, she developed Luvanya, a skincare brand focused on safety and transparency. Its first...

Pioneering CBD Brand Empower BodyCare Enters Nordstrom’s New CBD Beauty Displays

In 2004, long before CBD was mixed into cold brew, Trista Okel concocted a topical remedy out of the cannabinoid, jojoba, lavender, bergamot and various natural oils to help her mother Margaret cope with three forms of arthritis....

Mass-Market Beauty Powerhouses Are Banking On Indies In 2020

Mega-retailers are putting purchasing dollars behind indie brands to build beauty sales as legacy cosmetics players continue to slump. CVS, Walmart and Ulta Beauty, to name three, are adding more square footage to burgeoning lines they feel yield...