Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?

Three Standout Scandinavian Beauty Brands To Watch

In recent years, beauty products from Scandinavia have become increasingly popular in Europe and the United States, spawning an S-beauty trend that has consumers snapping up merchandise with sleek packaging worthy of the chicest bathrooms. Brands like Byredo, L:A...

How Lavido Went From A Single Diaper Salve Made In Israel To A Global Natural Beauty Brand

When makeup artist Angela Levin was traveling in Israel, she wandered into one of Lavido’s four stores in the country and fell in love with the natural skincare brand. Upon returning to the United States, she used...

Inspired By Founder Victoria Watts’ Son Cyrus, Skincare Brand Victorialand Beauty Introduces Packaging For The Visually Impaired

Before Victorialand Beauty founder Victoria Watts’ son Cyrus was born partially blind as a result of the hereditary condition familial exudative vitreoretinopathy that affects retinal blood vessels, visual impairment didn’t enter her frame of reference. She admits,...

Indie Beauty Media Group Unveils The Best In Show Nominees For 2019

Indie Beauty Expo operator Indie Beauty Media Group has revealed the nearly 350 products from 200 brands, including Scotch Porter’s Soothing Beard Serum, Free + True Skincare’s Body Prophet and Beautiac’s Refillable...