What Retail Apocalypse? Indie Beauty Shops Spread Across The Country

The entrepreneurial bug that’s bitten beauty and wellness brand founders has spread solidly to the retail sector. In the last few years, independent beauty stores have popped up in cities across the country, and existing concepts have expanded....

Veteran Beauty Editor Kelly Atterton’s New LA Store Aims To Build Indie Beauty Brands’ Businesses

There remains an analog interaction at the core of increasingly digitized beauty journalism: the deskside. Kelly Atterton, beauty director of C Magazine and former West Coast editor of Allure, has experienced the rite involving a founder or representative...

Gloryscent Beauty Joins A Growing Group Of Skincare Brands Catering To Women Of Color

Haircare and color cosmetics have undergone inclusive transformations. Now, it’s skincare’s turn. The hot beauty segment is starting to seriously cater to a diverse clientele with emerging brands like Bolden, Epara, Rose Ingleton MD, Violet...

Started With A Single Facial Oil, Flora Mirabilis Is Taking The Slow Path To Growth

In an era of instant gratification, Flora Mirabilis founder Jordan LaFragola prefers to take a slow and steady approach to building her skincare brand, even if it means spending three years to perfect a single face oil...

Former John Lewis Buyer Rebecca Saunders Opens London Pop-Up Shop Seekology To Showcase Emerging Beauty Brands

Seekology is definitely not your average Boots. The pop-up concept store in London’s Richmond area displays merchandise on tables rather than shelves and presents emerging brands with descriptions sharing their reasons for...