Wild Spirit Is Changing The Way Fragrance Is Done In The Mass Market
Even before she launched her luxury fragrance brand Raw Spirit, Joyce Lanigan had an idea for a mass-market extension of her business that drastically diverged from the conventional perfumes on the shelves of pharmacies and big-box stores...
Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year
There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....
Niche Fragrance Brand Commodity Set For A Rebirth Under New Ownership
Commodity is rising from the ashes. Europerfumes has acquired the niche fragrance brand for an undisclosed amount and is bringing it back to the market. The news was revealed Wednesday in a one-minute video entitled “The...
How Ingestible Collagen Is Unlocking The Potential For Wellness Sales At Prestige Beauty Retailers
Known as the body’s scaffolding, collagen has structural importance for the beauty industry, too. The ingestible protein provides beauty retailers, particularly department stores and specialty chains, an opportunity to build supplement sales and acts as bridge to the...
Design Redux: Indie Beauty Brand Founders Discuss Packaging Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Have you ever overhauled your packaging?
