Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year
There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....
Niche Fragrance Brand Commodity Set For A Rebirth Under New Ownership
Commodity is rising from the ashes. Europerfumes has acquired the niche fragrance brand for an undisclosed amount and is bringing it back to the market. The news was revealed Wednesday in a one-minute video entitled “The...
How Ingestible Collagen Is Unlocking The Potential For Wellness Sales At Prestige Beauty Retailers
Known as the body’s scaffolding, collagen has structural importance for the beauty industry, too. The ingestible protein provides beauty retailers, particularly department stores and specialty chains, an opportunity to build supplement sales and acts as bridge to the...
Design Redux: Indie Beauty Brand Founders Discuss Packaging Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Have you ever overhauled your packaging?
“What Am I Putting On My Kids?”: Documentary “Toxic Beauty” Investigates The Impacts Of Personal Care Chemicals
A documentarian with over a decade of experience, Phyllis Ellis didn’t expect “Toxic Beauty,” her newest film exploring the effects of chemicals in personal care products on consumers’ health, would be taken so personally by viewers. She’s been...
