In One Day, Dame’s Vibrator Became Revolve’s Bestselling Beauty SKU

Revolve is paying special attention to below the belt wellness – and with good reason. It can be lucrative online.  Dame Products’ Fin Vibrator quickly became the e-commerce destination’s bestselling beauty...

Gray Hair, Don’t Care: How Women Ditching Dye Could Uproot The Hair Care Industry

Last July, right before her 44th birthday, an upcoming hair-color appointment filled Osmia Organics founder Sarah Villafranco with angst. She’d been dying her hair religiously every three to four weeks for years to cover grays and hit...

Beauty Brands Share Their Most Successful Mother’s Day Promotions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What Mother’s Day promotion was particularly successful for you?

Hemp Wellness Brand Soul Addict Brings CBD Merchandise To Urban Outfitters

Soul Addict is breaking ground at Urban Outfitters by becoming the first CBD brand to sell at the retailer when it launches soon online and in select stores. For Soul Addict founder Laura White, Urban Outfitters has long...

Amalie Beauty Changes Hands As Its Founder Focuses On The Private-Label Side Of The Beauty Industry

Megan Cox has sold the brand Amalie Beauty to Kristen Anderson, a veteran sales and marketing executive, to turn her attention to building private-label cosmetics and packaging company Genie Supply. Both Cox and Anderson had been...