Sex Talk At The Point Of Sale

When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo...

The Natural Deodorant That’s Almost Too Good For Armpits

Agent Nateur is taking over underarms everywhere.

Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based...

Evio Beauty Group Asks For Your Vote On Its Skincare

In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind...

How To Navigate The Public Relations Process

No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider...

Butter Elixir’s Lorenza Pintar Relies On Gut Instinct To Guide Growth

Lorenza Pintar has no grand plan for her brand Butter Elixir. It entered Saks Fifth Avenue last month at the Wellery, the fitness and wellness concept that’s brought salt rooms, exercise classes and fat-freezing treatments to a...