Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger
Although big beauty companies entered the Black Friday/Cyber Monday discounting fray with unparalleled force last week, smaller players discovered there remained plenty of room to snag customers looking for deals. Overall results from the frenzied holiday shopping...
How Indie Beauty Brand Founders Would Like To Change Black Friday
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?
Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2020
Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....
How Indie Beauty Brands Handle Price Adjustments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...
The Startups Changing The Broken Beauty School System
There’s been plenty of reasons to become a beauty school dropout. Professional beauty training in this country has been largely administrated by small privately-owned entities teaching techniques many salon and spa industry experts consider outdated and frequently leaving...
