Niche Beauty Introduces German E-Commerce Customers To Indie Beauty Brands

Sometimes you want what you can’t have. That was the case for sisters Laetitia von Hessen and Sarah von Doetinchem, who found themselves missing the international beauty brands they’d discovered during long stints living and working abroad upon...

Elcie Cosmetics Expands Internationally With Beauty Bay Partnership

Elcie Cosmetics, a favorite of social media influencers, is influencing the beauty market on the world stage. The brand has made its international debut on Beauty Bay, which bills itself as U.K.’s largest independent online retailer...

What Bloomingdale’s Is Looking For In New Beauty Brands

When Juice Beauty premiered at Bloomingdale’s, the organic brand matched several attributes the department store retailer was looking for in new beauty brands: Its wellness positioning suited California shoppers; it was based in Northern California; and...

Glamcor’s Mirrors Reflect The Multiplicity Of The Beauty Market

Erik and Wanchen Kaiser’s personal partnership preceded their professional partnership. The co-owners of mirror company Glamcor and sister brand Riki Loves Riki met in 2010 when Wanchen was in school in China. Erik traveled to the...

Founders Talk About The Challenges North American Beauty Brands Encounter Traveling Abroad

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders: How difficult is it for North American brands to break into international markets?