Guys With Skincare Questions Can Text New DTC Brand Bruvy For Answers

Most men aren’t likely to walk into a Sephora and ask cast members their pressing facial care questions. With Bruvy, they don’t have to. The new direct-to-consumer skincare brand is stepping in where traditional beauty customer service...

E-Commerce Platform Undrgrnd Beauty Is Out To Uncover The Big Brands Of Tomorrow

Beauty superfans have a new e-commerce destination to satisfy their obsession. Undrgrnd Beauty showcases emerging brands from around the world that co-founders and beauty industry veterans Neil Petrocelli and Ehrin Fitzpatrick believe are destined to become cult favorites....

New Plant-Driven Brand Rowse Makes DIY Skincare Fabulously Chic

At an event in London last month to fete Rowse, co-founders Barcelona resident Nuria Val and Paris resident Gabriela Salord invited attendees to create artwork out of pressed flowers, a simple form of...

Two OB-GYNs Launch E-Tailer Intimate Wellness Shop With A Diverse Array Of Women’s Health And Sexual Pleasure Products

In nearly two decades as an OB-GYN, Janet Williams has tended to hundreds of patients that apologize for asking about issues they’re dealing with. “It’s crazy that they feel that way. We want to shift that way of...

Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?