Panel Discussion At Credo Event Emphasizes Missions Over Money

Products alone don’t differentiate a beauty brand. “Most of the brands we sell not only want to make clean beauty products, there’s even more to their story. That’s the mission aspect,” says Mia Davis, who joined Credo earlier...

ShopTheExpo Drops Anchor At Neiman Marcus Fashion Island Next Month

ShopTheExpo is headed to the Neiman Marcus store at Fashion Island in Newport Beach, Calif., following the luxury retailer’s and Indie Beauty Expo producer Indie Beauty Media Group’s successful launch of...

Dream A Little Dream: Indie Beauty Brand Founders Identify Retailers They’d Like To Win Over

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What retailers would you be absolutely thrilled to land?

(Fresh) Face Forward: Makeup Artist Sheri Stroh On Why There Should Be No Shame In Natural Beauty

Celebrity makeup artist Sheri Stroh has a multidimensional relationship with clean beauty. She packs green cosmetics brands into her kit and wields their products to create looks that don’t mask women’s natural assets. “I always love to concentrate...

London’s Pedisoaks Has Upped Its Game With New Upscale Packaging

London’s Pedisoaks now looks like the luxury foot care brand it strives to be. Following a rejection from a big retailer, founder Chris Loney reflected on the packaging, presentation and portfolio of her products. She decided an overhaul...