How Indie Beauty Brands Handle Price Adjustments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...
The Startups Changing The Broken Beauty School System
There’s been plenty of reasons to become a beauty school dropout. Professional beauty training in this country has been largely administrated by small privately-owned entities teaching techniques many salon and spa industry experts consider outdated and frequently leaving...
Guys With Skincare Questions Can Text New DTC Brand Bruvy For Answers
Most men aren’t likely to walk into a Sephora and ask cast members their pressing facial care questions. With Bruvy, they don’t have to. The new direct-to-consumer skincare brand is stepping in where traditional beauty customer service...
E-Commerce Platform Undrgrnd Beauty Is Out To Uncover The Big Brands Of Tomorrow
Beauty superfans have a new e-commerce destination to satisfy their obsession. Undrgrnd Beauty showcases emerging brands from around the world that co-founders and beauty industry veterans Neil Petrocelli and Ehrin Fitzpatrick believe are destined to become cult favorites....
New Plant-Driven Brand Rowse Makes DIY Skincare Fabulously Chic
At an event in London last month to fete Rowse, co-founders Barcelona resident Nuria Val and Paris resident Gabriela Salord invited attendees to create artwork out of pressed flowers, a simple form of...
